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07th September, 2026: Mivi, one of India’s trusted, leading homegrown consumer technology brands, today announced its entry into the smartphone category with Mivi One in strategic partnership with Qualcomm, Flipkart, and Google. Mivi One will launch on 24 September 2026 exclusively on Flipkart and will be India’s only Smartphone in its segment with a Snapdragon 5G chipset, thoughtfully developed keeping Indian consumer use cases in mind. Mivi is already a trusted player in the Indian market and has a strong presence across personal and home audio, with products spanning true wireless earbuds, neckbands, headphones, speakers and soundbars. Built on a decade of experience in end-to-end product development, design, R&D and manufacturing in India, Mivi will manufacture Mivi One in it’s Hyderabad facility.
What Mivi One Brings
- Snapdragon® 5G-powered performance: Mivi One will feature a Qualcomm Snapdragon® 5G mobile platform, bringing high-speed connectivity, responsive performance and modern smartphone experiences to consumers.
- Built on Mivi’s India-first product capabilities: Mivi One extends the company’s investment in domestic R&D, engineering and manufacturing, with the device produced through its growing manufacturing ecosystem in Hyderabad.
- Designed for Indian consumers: Mivi is bringing its experience of building products for Indian consumers into smartphones, with Mivi One focused on combining performance, thoughtful design and value in a category where consumers increasingly expect more from their devices.
- Flipkart distribution: Mivi One will launch on Flipkart, leveraging its digital commerce ecosystem, nationwide reach and logistics infrastructure to take the smartphone to consumers across India
Talking about the announcement, Viswanadh Kandula, Co-founder, Mivi said, The first decade of Mivi was about proving that an Indian company could build, design and manufacture consumer technology for discerning Indian consumers. Smartphones are the natural next steps in that journey. Our goal is to build similar end-to-end capabilities in-house for smartphones. This is the kind of ambition we enter any space with and we are excited to start the journey of building ground up capabilities in the country. Mivi One is not just our first smartphone; it is the first expression of our ambition to build a global consumer technology company from India”
Mr. Himanshu Tandon, Chief Business Officer, Mivi added “The smartphone consumer today is far more discerning. Performance, design, reliability and value are no longer trade-offs, particularly for the young, aspirational Indian consumer. That is the opportunity we see with Mivi One.Our ambition is not to enter smartphones simply to add another product category. We want to build a differentiated smartphone business around what Mivi does best—understanding Indian consumers, building products locally and moving with the speed and ambition of a challenger brand. Mivi One is our starting point in a category where we believe we can build meaningful consumer relevance over time.”
Mukund Kedia, Senior Director, Flipkart said on the partnership with Mivi “India’s digital consumer is increasingly discovering and embracing homegrown brands that bring differentiated products and strong value propositions to market. Mivi has built meaningful consumer equity through its audio portfolio, and its entry into smartphones is a natural extension of that journey. Flipkart has consistently worked to create opportunities for ambitious Indian brands to reach consumers across the country. We are delighted to partner with Mivi on this next chapter and bring Mivi One to consumers through our extensive digital commerce ecosystem and nationwide reach.”