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Hyderabad entrepreneur Veera Sanaka is building across home automation, HR technology and business software, with Hawiot, Ninerole and Dukanam at the centre of a larger ambition: turning Amvention into a platform capable of launching 12 startups in 12 months.
For Veera Sanaka, entrepreneurship has rarely been about finding one idea and spending decades building around it. His approach is different: identify a real problem, understand where existing solutions fall short, use technology to solve it, validate whether customers are willing to pay, and then build a business around the solution.
That philosophy has already resulted in ventures across home automation, HR technology, billing, ecommerce, ticketing, advertising technology and business automation. His portfolio includes Hawiot, Ninerole, Dukanam, Cartplus.app, Entrywala, Adency and other technology initiatives. But the next phase is more ambitious: an internal venture-building goal he describes as “12 Months, 12 Startups.”
At the centre of that journey are three businesses addressing very different markets: Hawiot, Ninerole and Dukanam.
Hawiot: Taking Home Automation Beyond Premium Homes
Hawiot represents Sanaka’s longest-running product journey. The idea traces back to his Electronics and Computer Engineering background, when he experimented with home automation as a college hobby project. Years later, that experiment evolved into a commercial company.
Founded in 2020, Hawiot was built around a gap Sanaka saw in India’s home-automation industry. Premium automation systems existed, but access to products, installation expertise and dependable after-sales support was often concentrated in larger cities. Hawiot’s objective was to make automation easier to deploy and accessible to a broader segment of Indian homeowners.
According to company-provided figures, Hawiot has expanded its portfolio to more than 350 products, completed automation in more than 3,000 homes, and developed distribution across Andhra Pradesh, Telangana, Karnataka, Kerala and Tamil Nadu, with expansion into North India under way. Sanaka says the company generated approximately ₹4.5 crore in revenue last year.
The larger vision is not simply to sell smart switches or connected devices. Sanaka wants home automation to become a normal consideration while building an Indian home, rather than a technology associated only with premium residences.
Ninerole: Building an Affordable HR Technology Platform
If Hawiot represents the hardware and IoT side of Sanaka’s entrepreneurial journey, Ninerole represents his growing focus on SaaS. Ninerole is being developed as an HRMS platform for startups, SMEs and enterprises, with the objective of bringing multiple workforce-management functions into a single system.
The opportunity Sanaka sees is straightforward: growing companies increasingly need structured systems for managing employees, attendance, leave, payroll and related HR processes, but established enterprise platforms can be expensive or unnecessarily complex for smaller organisations.
Ninerole is positioned around combining broad HR functionality with accessible pricing. The platform is being developed with ambitions beyond India, making it one of the ventures Sanaka sees as capable of becoming a scalable software business rather than a custom technology project.
That distinction is important to his wider strategy. A services company grows largely by adding people. A SaaS platform can serve a much larger customer base through the same underlying product, creating the possibility of scale beyond the size of the development team.
Dukanam: Simplifying Business Software for Indian Shops
The third major focus is Dukanam, built around a different problem: software for India’s small businesses. Many billing and accounting products have accumulated extensive functionality over the years. For a small retailer or trader who primarily wants to create bills, manage products and run day-to-day operations, that complexity can itself become a barrier.
Dukanam takes the opposite approach. It focuses on making everyday business software simpler and affordable for shops and traders, with multilingual support intended for Indian businesses. The philosophy is representative of Sanaka’s broader product thinking: a technology product does not necessarily become more valuable by adding more features. Sometimes the opportunity lies in removing complexity and making the essential workflow easier to understand and use.
For Sanaka, Dukanam also represents the mass-market side of the portfolio: taking capabilities commonly associated with larger business systems and packaging them in a form that a much smaller business can adopt.
A Wider Venture Ecosystem
Beyond these three core businesses, Sanaka’s portfolio continues to expand. Cartplus.app helps businesses create ecommerce stores. Entrywala operates in event ticketing and, according to company-provided figures, has worked with more than 100 events and processed more than 100,000 tickets. Adency applies software to outdoor-advertising inventory and operations, while UX Crafts continues to execute software and business-process automation projects.
Rather than viewing these as unrelated companies, Sanaka sees them as products of the same operating method: find friction, build quickly, validate with real users and commercialise what works.
12 Months, 12 Startups
The next objective is to turn that method into a repeatable system through 12 Months, 12 Startups. The idea does not require Sanaka to personally invent and independently operate a new company every month. Instead, the model is intended to bring together entrepreneurs who deeply understand a particular industry or problem with the technology, product-development and execution capabilities available through his ecosystem.
A co-entrepreneur may bring market knowledge, distribution capability, customer relationships or domain expertise. Sanaka’s team can contribute technology and help move the idea from concept to prototype, product and market. If the model works, Amvention could gradually evolve from a conventional software company into a technology venture-building platform.
The ambition is therefore bigger than creating 12 products. It is about testing whether company-building itself can become a repeatable process.
Hawiot demonstrates that an engineering experiment can become an operating business. Ninerole represents the opportunity to build scalable SaaS for organisations. Dukanam represents the ability to simplify established software categories for a wider market. The remaining ventures provide testing grounds across other industries.
Together, they lead into a larger experiment: whether a technology organisation built from Hyderabad can repeatedly identify worthwhile problems, assemble the right entrepreneurs and capabilities around them, and turn those problems into independent businesses with the potential to scale.
“I don’t want to build technology just because technology is exciting. I want to build companies around problems that are worth solving.”