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ZlipR Launches Commerce Activation Platform to Help FMCG Brands Put More Products in Grocery CartsConnecting digital advertising and creator campaigns to quick-commerce shopping opportunities, brand-funded cashback and purchase verification.
India: As consumers increasingly discover products through digital advertising, social media and creator-led campaigns, FMCG brands face a growing challenge: converting online attention into actual product purchases.
Addressing this gap, ZlipR, an Online Commerce Activation Platform, aims to help FMCG and D2C brands make their advertising smarter, more shoppable and more effective.
While brands continue to invest in digital campaigns to generate awareness and engagement, connecting these interactions with actual grocery purchases remains a challenge. ZlipR aims to bridge this gap by connecting product discovery with convenient shopping opportunities and purchase measurement.
From Ad Clicks to Grocery Carts
Through its Ad2Cart solution, ZlipR enables brands to turn digital advertisements and creator campaigns into shoppable experiences, giving consumers a more direct path from product discovery to purchase.
Its quick commerce marketing capabilities connect shoppers to product destinations on platforms such as Swiggy Instamart and Zepto.
The platform brings together four key capabilities:
Ad2Cart: Connect digital ad clicks and creator campaigns to shopping opportunities.
Buy Now: Direct consumers to supported quick-commerce product destinations.
Buy with Cashback: Use brand-funded cashback offers to encourage product trials and purchases.
Purchase Verification: Connect campaign activity with eligible purchase data and purchase measurement to understand outcomes beyond impressions and clicks.
Making Advertising More Accountable
For FMCG brands, connecting advertising investments with purchase outcomes creates opportunities to understand consumer response, improve campaign effectiveness and optimise promotional strategies.
By combining shoppable experiences, purchase incentives and purchase verification, ZlipR aims to make the journey from product discovery to purchase simpler for consumers and more measurable for brands.
Building with FMCG Brands
ZlipR is currently entering its pilot phase and inviting a select group of FMCG and D2C brands to collaborate on pilot campaigns. The objective is to test real-world use cases, understand shopper behaviour, evaluate purchase conversions and refine the platform alongside early brand partners.
The company believes the future of digital marketing will be shaped not just by how many consumers see an advertisement, but by how effectively brands can influence and measure purchase decisions.
ZlipR — Helping Put Your Brand in More Grocery Carts.